American Flatbread - Frozen Pizza
George Schenk founded American Flatbread in Waitsfield, VT on personal philosophies of food and community. “Food intimately affects the quality and character of our lives,” he says. “Too often food is seen principally as a vehicle for profit, rather than in its historic sense as a giver of nutrition.”
He created the American Flatbread concept in 1985 while working in the kitchen at Tucker Hill Restaurant, where a personal passion for cooking with wood led him to build an outdoor oven. Tuesday nights became Flatbread Nights, and the bread was baked under the stars.
With help, he expanded the concept in 1988 to include a wholesale component as well as a retail outlet, which provided the basis for the current model. George continues to develop his vision for the food at American Flatbread and is very involved in daily operations while becoming increasingly influential in his community and that of the culinary world.
About American Flatbread
American Flatbread began with a simple mission: to create authentic, wood-fired pizzas that maintain their artisanal quality even when frozen. Founded on the principles of traditional pizza-making and a commitment to organic, high-quality ingredients, American Flatbread has revolutionized the frozen pizza category by proving that convenience doesn't have to compromise quality.
Each pizza is handmade, featuring a thin, crispy crust made from 100% organically grown wheat, and topped with carefully selected ingredients. The pizzas are baked in wood-fired ovens, giving them their distinctive flavor and texture that sets them apart from conventional frozen pizzas.
