Bellatoria - Frozen Pizza

Bellatoria is one of the premium frozen pizza brands developed by Bernatello’s Pizza, Inc. The company—originally established as Bernie’s Pizza in the early 1980s—expanded its product lineup over the years through acquisitions and brand diversification. As part of this strategy, Bernatello’s introduced Bellatoria to offer upscale, Italian‐inspired pizzas with ultra–thin crusts and gourmet toppings. The name “Bellatoria” was chosen for its distinctly Italian sound. While it doesn’t have a strict translation, some suggest it echoes the phrase “bella tori” (roughly “beautiful bull”), capturing an evocative, classic Italian vibe that fits the brand’s identity. Today, Bellatoria is marketed as a lifestyle experience as much as a food product—inviting customers to enjoy the “taste of Italy” at home in a convenient frozen format. It sits alongside other Bernatello’s brands like Orv’s, Brew Pub, and Roma, each targeting different segments of the frozen pizza market.