Sabatasso's - Frozen Pizza
Sabatasso's Pizza is a frozen pizza brand best known for its presence in warehouse clubs, particularly Costco, where it is commonly sold in multi-pizza packs designed for value and convenience. The brand is produced by Schwan's Company, one of the largest frozen pizza manufacturers in the United States and a major supplier to both retail and foodservice markets.
Sabatasso’s pizzas are typically recognized for their tavern-style thin crust, which bakes up crisp and firm compared to thicker rising-crust frozen pizzas. The lineup generally includes familiar varieties such as pepperoni, four cheese, and supreme, packaged in bulk formats that make them popular with families and large households.
Originally developed with strong ties to the foodservice industry, Sabatasso’s pizzas are engineered for consistent baking and straightforward preparation. The result is a frozen pizza that balances affordability, reliable quality, and a thin, crunchy crust that stands apart from many traditional supermarket frozen pizzas.
About Sabatasso's
The roots of Sabatasso's Pizza trace back to a small Italian-American family pizza operation founded in the 1950s in Chicago, Illinois, a city long associated with distinctive regional pizza styles. The brand takes its name from the Sabatasso family, who began producing pizzas using traditional Italian recipes adapted for the growing American appetite for convenient, shareable meals.
In the early days, the Sabatasso family focused on simple, dependable pizza made with a thin crust, tomato sauce, and classic toppings. As frozen food technology began improving in the mid-20th century, the family recognized an opportunity to extend the reach of their pizza beyond local restaurants and neighborhood customers. They began experimenting with freezing techniques that allowed pizzas to be stored and distributed while maintaining flavor and texture, a concept that was still relatively new at the time.
By the 1970s, Sabatasso’s pizzas were being produced in larger quantities and sold through foodservice channels such as schools, cafeterias, and institutional kitchens. Their thin, tavern-style crust proved well suited for frozen production because it baked quickly and consistently.
A major shift occurred in 1986, when the Minnesota-based frozen food manufacturer Schwan's Company acquired Sabatasso Foods. With Schwan’s extensive manufacturing and distribution network behind it, the brand transitioned from a regional family operation into a nationally distributed frozen pizza product.
Today, Sabatasso’s pizzas are widely recognized through warehouse retailers like Costco, where they are commonly sold in multi-pack boxes. While the brand is now part of a large frozen food portfolio, its origins remain rooted in the mid-century tradition of family-run pizza makers who helped pioneer the frozen pizza industry.
